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Read our newest release for strategists and executives

The Ecosystem project

The Ecosystem Project offers a groundbreaking approach to navigating complexity and making real, lasting change in human systems.

 

Too often, leaders face challenges that are overwhelming in scope-interconnected problems that defy simple fixes. The default is to focus on what can be controlled: launching initiatives, tweaking processes, or applying "best practices." But in complex ecosystems, these problem-to-solution moves often stall, backfire, or quietly erode the very purpose they aim to serve.

 

Drawing on decades of experience in design, strategy, and organizational change, Rob Brodnick and Karyn Zuidinga introduce a practical, flexible method for illuminating and transforming human ecosystems. Rather than forcing change through top-down plans, this method engages multiple perspectives to make the invisible visible-revealing patterns, relationships, and leverage points that are otherwise overlooked.

 

Through a series of accessible canvases and guided conversations, The Ecosystem Project equips leaders, teams, and communities to:

  • See the system as it truly is-not just as it appears from one vantage point.

  • Work across four orders of complexity: transactional, functional, strategic, and ecosystemic.

  • Engage diverse stakeholders in sensemaking and action.

  • Prepare for collective action across the ecosystem.

  • Sustain momentum in times of uncertainty through adaptation.

  • Move toward ecosystem stewardship to benefit everyone engaged.

 

With vivid examples and a step-by-step process, The Ecosystem Project is both a field guide and a catalyst. Whether you are a CEO, community leader, or change agent, it will help you navigate the messy and difficult work of transformation-and move your ecosystem toward a better fit for purpose.

We work with leaders and their teams to reimagine organizations –
from initial ideas to final execution.

Services

Strategy Crafting

Leverage dynamic tools that are sensitive to your organization's unique needs. 

Capacities for Transformation

Expertly reveal your organization's strengths, assets, and growth opportunities.

Innovation from idea to implementation

Unlock creativity and create new pathways to success in your organization. 

Cultivating Communities of Practice

Honor your team's culture and help it evolve by leveraging passion and expertise. 

User Experience Journey Mapping

Target your team's efforts with new insights and commitment to those you serve. 

Implementation Through Expedition Mapping

Confidently lead your team into new territory armed with a clear plan and a destination.

Visioning and Futuring

Keep your organization agile by focusing on the possibilities on the horizon. 

Facilitated Experience

Expertly support your team with facilitators who can help you overcome obstacles and improve outcomes. 

Aligning Values and Culture

Invigorate your team's commitment to your organization's purpose and ideals.

Business Model Innovation

Craft your business model to maximize opportunities across the system and create new revenue streams. 

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